Oumar — Direct Response Copywriter

Selected Work

Copy built to convert, not just read well.

Filter by format — this is where each piece actually lives in the funnel.

Lead Magnet · Generic Campaign

MUA — MUA Q Leadmagnet

Five distinct angles tested on the same cold list: pressure, promise, simplicity, story, and a direct-reply CTA.

Cold Outreach · Full Sequence

MUA — DMC Cold Outreach (Full Sequence)

Case-study-led opener plus six follow-ups, ending in a straightforward paid offer and a permission-based break-up email.

Landing Page

Didacte — Guide to Digitizing your Employee Onboarding

Gated tool download aimed at HR teams standardizing their onboarding process.

LMS Buyer's Guide for Choosing the Best Learning Management System

Landing Page

Didacte — LMS Buyer's Guide

Gated buyer's guide aimed at SMEs comparing learning management systems.

Campaign · Report Download

Adobe — The State of Marketing Automation

Written to drive downloads of a 600-company benchmark report among marketing leaders.

Campaign · Report Download

Microsoft Dynamics 365 — 9 Emerging Trends for the Futurist CFO

Written to reposition CFOs from number-cruncher to strategic leader, driving report downloads.

Campaign · Ebook Download

Microsoft Dynamics 365 — Accelerating Revenue with AI-Powered Solutions

CRO's guide download email pitching a unified sales and marketing data approach.

Campaign · Lead Gen

Adobe — Make It Personal

Gated research report email built to drive downloads from a 6,000-consumer study.

Case Study

One list, five angles.

MUA needed a cold outreach sequence for Destination Management Companies. Instead of one email, five separate angles were written against the same offer — a free workplace assessment — to see which entry point actually moves a cold B2B reader.

Angle 1 — Pressure

Opens on a disengagement statistic, then names exactly what it costs the reader — turnover, morale, growth — before the offer appears. The ask only shows up once the problem is undeniable.

Margin note Cold B2B leads don't want a "tool" pitched at them first. They want the problem named accurately — proof you understand it before you offer the fix.

Angle 5 — Story

Instead of a stat, opens on the felt experience of leading a team — the constant tradeoff of where to spend limited time and energy. Narrows to one recommendation before offering the assessment as the first step.

Margin note When a prospect has already seen every stat-led pitch, a story-led open resets their attention — it reads as a person talking, not a template.

Client Word

Oh yes, they're talking.

"

Oumar is a great team player who is fast, efficient and professional. He appreciated feedback and never shied away when something wasn't clear. He has amazing writing skills, both in French and English — I would definitely recommend him.

Marie-Hélène Coustte

Head of Sales & Marketing, Didacte

"

A super skilled content/copywriter who communicates clearly and is committed to deadlines. We are looking forward to working with him again.

Gabriel Blanco

Website & Marketing Coordinator, Oberot BV

"

Completely reliable, and the quality was outstanding — always helpful and supportive. 100% recommended.

Lina Segovia

Operations Project Coordinator, Summa Linguae Technologies

"

A pleasure to work with. We loved his creativity and quick understanding of the scope and our overall brand. We will definitely work with him again.

Julius Geis

Founder, MUA

"

I highly recommend working with this copywriter. He's willing to make revisions until it is just right.

Frank Young

Co-Founder, Designed Dental

About

Why me, specifically.

The gap between a sale and a missed opportunity often comes down to a handful of words.

Most product pages, emails, and ads read like they were written for everyone — which means they land with no one. I write copy that speaks to one person's exact hesitation, in the exact moment they're deciding whether to click, read, or buy.

That's the job: not decoration, conversion. Words that turn a browser into a customer, and a customer into someone who comes back.

— As your dedicated wordsmith, oumar.miv@gmail.com

I write the words that make people stop scrolling and buy.